The scope of internet marketing is very vast. As per digital marketing statistics, about 60% of the population of the world uses the internet. It rose by 20% in the past two years due to the pandemic with many businesses going online.
Hence it is safe to say that it is the fastest-growing form of marketing owing to its high reach, visibility, and measurability of results. Very soon it is moving towards being the primary focus for all advertisers. With internet marketing comes internet marketing consultants who help others grow their businesses! And today we will talk about one such entrepreneur who is an ace marketing strategist on the digital platform – Ayoub Zeri
Entrepreneur Ayoub Zeri is a Business Consultant and a prodigy in the field of E-Commerce who hails from Morocco. His core strategic engagements are designed to deliver results from branding that breathes life into your business, to platform design that fosters engagement and campaigns that drive consumer action. Born out of a desire to bridge the brand-consumer-marketing gap, he offers a homely vibe and a friendly feel who is committed to helping brands scale new heights while bringing the best e-commerce strategies into the limelight. He is the type business consultant where sustainability is truly embedded through knowledge, engagement, collaboration and innovation.
With more than 11 years of experience in the field of e-commerce, Ayoub Zeri is a business consultant in the field of e-commerce with a cash-on-delivery system. “I offer this service to everyone who has questions or problems in the field of e-commerce and wants an accurate and practical solution, also for those who do not get results in their work, whether the problem is in products, advertising campaigns, the store or others. I try in the consultation session to identify the defect and provide the most effective solution.” says Ayoub Zeri. Entrepreneur Ayoub Zeri provides his expert consultancy in various topics such as Products search problems, Poor Sales, Traffic Source, Mental Problems, Advertising, Management, and so on. You can book a meeting with him through Web Conferencing.
According to Ayoub Zeri, the move towards ecommerce is nothing new and consumer behavior has been shifting online for many years, and retailers have been responding by increasingly embracing digital channels and touch points. “This trend was certainly accelerated by COVID-19, and as we emerge from pandemic restrictions there’s no doubt that digital will continue to play a vital role in retailers’ strategies. Those organizations who can grasp the opportunities on offer have the chance to deliver great value – while those that adopt a ‘wait and see’ attitude are likely to struggle.” says Ayoub Zeri.
Let us now talk about what Ayoub Zeri feels about the importance of e-commerce in 2022!
Consumers are demanding digital
According to Ayoub Zeri, consumers are increasingly turning to digital channels to achieve their goals, and while the rate of ecommerce growth has dipped with the reopening of physical stores, the rise of online shopping has changed buying behaviours for good. “People have shopped more online since the pandemic, and they will continue to do so in the post-pandemic landscape” says he. According to him, retailers must meet these consumers where they expect to find them – which means delivering a great ecommerce experience that is easy to use and trustworthy, offers a wide range of competitively-priced products and provides a seamless journey from purchase to fulfilment. He adds, “And it’s no longer just the expected retailers that need to consider the digital experience. B2B audiences are increasingly informed and influenced by their encounters with leaders in the B2C space, while still requiring services that respond to their specific content.”
Your competitors may already be ahead of you!
“Faced with such overwhelming demand from consumers, it’s no surprise that retailers are moving quickly to evolve and enhance their online offerings. The growth rate of ecommerce sales is expected to outpace that of physical stores.” says entrepreneur Ayoub Zeri. According to him, this drive for innovation and optimization in order to achieve digital leader status is further raising expectations of ecommerce platforms and the experiences they support. He adds, “Consumer expectations today are driven by the very best interactions they experience from across the web – and only those brands at the forefront of digital will be able to deliver ecommerce websites with the strong pulling factor needed to secure engagement, conversions and repeat visits.”
Reacting to changes and new opportunities at pace
“The technology you choose to power your ecommerce platform is important, as when set up correctly this should enable you to react rapidly to changes and stay ahead of the competition. With flexible systems, a modular supporting architecture and an agile approach to development and delivery, you’ll be able to expand your catalogue with new and updated products, launch sophisticated and cross-channel marketing campaigns along with promotional activity and respond to feedback from users, stakeholders, and the wider market.” says Ayoub Zeri.
Data is at the foundation of a successful ecommerce strategy
“Through your ecommerce platform you’ll be able to unlock valuable data to better understand your audience, using this to shape new features and enhancements that will drive increased consumer satisfaction and success.” says Ayoub Zeri. He adds, “Analytical tools provide a wealth of insight into patterns and trends, revealing common pain points and priority user journeys and allowing you to get granular about the campaigns and tactics that resonate with your audience. According to him, it’s important to enhance this insight with direct feedback from your audience, via user research, online surveys and other mechanisms such as chatbots. Retailers can also interrogate product data to better manage stock levels and product availability – reducing the risk of lost sales opportunities, without unnecessary overstock and waste.
Wrapping up the topic, entrepreneur Ayoub says, “Investing in an ecommerce platform can help deliver you higher basket values and more return visits, by offering a convenient way for your customers to buy products and services from you. This can be further enhanced by introducing relevant cross-selling and up-selling opportunities, which draw on available data about buying trends and patterns, along with individual customer preferences and behaviours.” According to him, a strong focus on the ecommerce experience also helps drive higher levels of customer satisfaction – leading to more word-of-mouth referrals – while the lower barriers for entry support expansion into new markets, regions and product lines.
According to Ayoub Zeri, post the global pandemic, the internet and social media played an even more crucial role in our daily lives. “Business establishments, big or small have had to adapt to meeting more frequently online instead of in person, while embracing new ways of delivering their products. Internet Marketers have created an emerging avenue through social media influencing, in which he helps promote brands, enhance his own and his organization’s popularity, and create effective communication strategies to engage the public.” says he. Ayoub Zeri, a pro in Internet Marketing, helps even small businesses increase their social media presence and grow traffic to their social accounts. He acts as the voice, eyes, and ears of a client across various social platforms to properly engage with and grow an audience. What differentiates him from other internet marketers is that he has excellent knowledge of the digital platform as a whole and not just a particular network. Due to his creativity and unique brand strategies, he attracts large audiences which enables brands to reach an enormous range of target groups.Being highly resourceful has made him become one of the top influencer marketers and has been able to enjoy a high degree of trust with leading companies. Rightly so, Ayoub Zeri has garnered over 49K followers on his Instagram handle in a quick succession! As he provides immersive content and has diversity it creates great opportunities for brands to hold the attention of a passionate and influential audience.