Bhopal (Madhya Pradesh), India, May 23, 2024: Celebrations call for memorable gifts and nothing can beat the idea of presenting loved ones with customised jewellery. Furthermore, the demand for customised jewellery has soared, allowing individuals to express their unique stories and identities through exquisite adornments.

At the forefront of this rising trend is Klassy, a brand that has taken the concept of personalisation to new heights. Founded by Baldeep Singh Saluja and his friend Yash Kalra, the jewellery brand has transcended boundaries, captivating customers with its unique blend of personalization, affordability, and quality.

Building a Robust Foundation

The path to building the jewellery brand wasn’t easy. From dealing with unreliable web developers to managing within limited resources, each obstacle only made the founders stronger.

Eventually, they built a robust e-commerce platform, attracting a growing customer base with their personalised jewellery offerings. As demand surged, the founders assembled a dedicated team, including operational staff, customer support, photographers, and a jewellery designer, ensuring a seamless experience from concept to delivery.

“We realized that personalized jewellery is more than just an accessory; it’s a canvas for expressing one’s identity, boosting confidence, and spreading love,” says Baldeep. “Our vision is to make Klassy a brand that empowers individuals to shine bright, embracing their uniqueness and celebrating their stories through every piece we create.”

Embracing Celebrity Endorsements

Klassy’s commitment to quality and affordability has resonated with fashion enthusiasts and young adults seeking trendy, meaningful jewellery. The brand’s success has even caught the eye of celebrities like Sunny Leone, Ahsaa Channa, Ankita Lokhande, and Gauahar Khan, who have adorned themselves with Klassy–creations.

Expanding Beyond Boundaries and Presenting Exquisite Collections

However, Baldeep and Yash plan to expand their flourishing business. In a strategic move, Klassy is venturing into the ready-to-ship jewellery market, offering a curated collection of exquisite pieces alongside their customised products.

“We want to cater to the diverse needs of our customers, providing them with the option to own or gift unique jewellery that resonates with their style and sentiment,” explains Baldeep.

Furthermore, Klassy is expanding its horizons— presenting 925 silver jewellery collections before clients. This marks a significant milestone in the brand’s growth and diversification.

“Silver jewellery holds a timeless allure, and we are excited to bring our signature touch of personalization and affordability to this realm,” remarks Baldeep, his eyes sparkling with enthusiasm.

With plans to launch an impressive 400-500 new designs annually, Klassy is set to captivate the jewellery market with its relentless innovation and commitment to quality. As the brand continues to shine beyond boundaries, its inspiring story serves as a reminder that resilience, passion, and a visionary mindset can transform even the simplest of ideas into a radiant reality.


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